Websites are often the FIRST introduction between a business and its prospective customers. However, many organizations approach the website with a “build it and forget it” mindset. Regardless of industry, it is vital that organizations keep their site’s design, layout and functionality updated on a regular basis. For sites with high traffic, this may mean several times a year. At a minimum, we recommend a refresh every twelve months.
So, why is updating your website so important?
- Gives creditability to your business and shows sustainability
- Demonstrates that your business is well organized
- Shows you are evolving with the needs of your target audience
- Search engines like it
- Keeps visitors coming back
An excellent post from HubSpot earlier this year outlined other reasons to consider, many of which focus on website functionality and performance.
Once the decision has been made to undergo a web redesign, it is important to be prepared for the process. This Forbes article provides spot on tips about what to expect and ways to help the web redesign goes smoothly from start to finish.
Content management systems, such as WordPress, Joomla and Drupal, make it easy for non-technical update web content. However, it is vital that web designers and programmers creating the website focus not just on the front-end bells and whistles, but the back-end admin interface. A well constructed user interface is key to ensuring users are able to successfully manage their web websites over the long-term.