In August 2013, Florida citrus grower and commercial packing company, Heller Bros Corp decided to launch a consumer gift division. The newly hired director for this division began the search for not just a website vendor, but a marketing partner who could help with all of the rebranding and launch initiatives. After viewing the work KMDG had done with fellow citrus grower and commercial juice maker Natalie’s Orchid Island Juice, a call was made.
By late fall, Heller Bros solidified its partnership with KMDG. Over the next two months we worked together to design both the product packaging and online store. With the launch of a new splash page in January of 2014, we helped the company establish its social media presence to gain brand awareness while the online store was under development.
Built on the Magento e-commerce platform, the new online store was launched in early spring. The new website has visually appealing imagery of Heller’s delicious fruit and an easy-to-navigate layout. It also showcases customized interactive features, such as a drag and drop build-your-own Citrus Club and history timeline widget. To learn more about Heller Bros, or to place an order for the best Florida fresh citrus, please visit www.hellerbros.com.